retention-optimization
Eronred/aso-skills
1,482Added Jun 5, 2026
user-retentionchurn-reductionengagementdau-maulifetime-valueonboardingmobile-app
Summary
When the user wants to reduce churn, improve user engagement, or increase lifetime value. Also use when the user mentions "retention", "churn", "users leaving", "engagement", "DAU/MAU", "user activation", or "why are users uninstalling". For onboarding-specific issues, see app-launch. For monetization, see monetization-strategy.